Web design is critical because it will improve the overall experience of visitors to your site. There are various factors that are critical, but usability is one of the most important ones. It involves various issues including the user interface (UI) and navigation.
In a nutshell,website design is important so visitors can find whatever they’re looking for. On the other hand, if the process is too difficult they’ll leave and visit another site instead. It’s important for your website’s design to be easy to understand/navigate. This will help potential clients to find what they need. It also helps your site to general leads and boost sales.